Sweat Equity is a masterful blend of cold hard facts and warm engaging stories. It's about the difference between a passing fad and an enduring legacy. It's about how a few passionate, quirky entrepreneurs can create an industry and, in the process, change the world.
Ashley Merryman, co-author of Top Dog: The Science of Winning and Losing
In Sweat Equity, Jason Kelly traces a profound and ongoing social revolution that began—quaintly, it now seems—with aerobics and triathlons and now includes yoga pants, wearable fitness technology, and boutique spin sessions that verge on therapeutic performance art, all of it documented in explicit, meticulous detail through the ultimate medium of human transformation, money.
Mark Schatzker, author of Steak and The Dorito Effect